Quantcast
Channel: Product Strategy – The Truth About Cars
Viewing all 22 articles
Browse latest View live

Whither Lincoln?

$
0
0

I was listening to a local radio station and as will happen in a regular Detroit newscast, they mentioned something newsworthy going on in the domestic auto industry. In this case they said that Ford would be spending $1 billion on 7 new products to revamp the Lincoln brand. Well that wasn’t really news so […]

The post Whither Lincoln? appeared first on The Truth About Cars.


The Untapped Potential of Wrangler

$
0
0

Jeep is a pillar of financial strength for FCA. The brand is poised to deliver its sixth consecutive year of growth. Even if you despise the Compass and Patriot, it would be difficult to argue that Jeep CEO Mike Manley has been anything but a good steward of the brand. But how is Jeep going […]

The post The Untapped Potential of Wrangler appeared first on The Truth About Cars.

Volkswagen Dealers Are Just Getting Started in Reparation Hunt

$
0
0

Volkswagen dealers in the U.S. want to be compensated for financial losses stemming from the diesel emissions scandal, and if the results of a recent meeting with company brass is any indication, the demands will soon grow louder. Alan Brown, chairman of Volkswagen’s U.S. dealer council, led a small delegation of dealers to Germany last […]

The post Volkswagen Dealers Are Just Getting Started in Reparation Hunt appeared first on The Truth About Cars.

Volkswagen Plans to Let its Hair Down and Throw Off its Old Clothes in New Strategy

Nissan to Expand NISMO Performance Lineup Across the Globe by Twofold, New Models Could Include Trucks and Minivans

$
0
0

Nissan is about to embark on a global expansion plan that would double the number of models wearing the NISMO performance badge. The brand says that it is aware that enthusiasts only make up a small fraction of prospective buyers, but it doesn’t want to ignore them — especially in segments where NISMO hasn’t left much of […]

The post Nissan to Expand NISMO Performance Lineup Across the Globe by Twofold, New Models Could Include Trucks and Minivans appeared first on The Truth About Cars.

Volkswagen’s To-do List: Biggest Product Push in History, Huge(ly Optimistic) Productivity Gains

Japanese Automakers Desperate to Spackle Gaps in Their Lineup

$
0
0

With trucks and crossovers dominating more of the market every month, Japanese automakers are making every effort to bring in new models that will satisfy consumer demands. Soundly constructed economy vehicles have long been the cornerstone of most Japanese nameplates but, with reliability improving among many brands and fuel efficiency being less important to consumers, we’re […]

The post Japanese Automakers Desperate to Spackle Gaps in Their Lineup appeared first on The Truth About Cars.

FCA to Dealers: Better Stock Up on Grand Caravans Now

$
0
0

Chrysler’s minivans have been a never-ending beacon of purity and goodness for over thirty years. Less so lately, but the segment remains an important part of the FCA lineup. Intended to replace both the Chrysler and Dodge minivans, the Pacifica did not outsell either at launch. While Pacifica deliveries eventually eclipsed the Town & Country, it was […]

The post FCA to Dealers: Better Stock Up on Grand Caravans Now appeared first on The Truth About Cars.


Daimler, BAIC Investing $735 Million Into Chinese EV Production Pretty Much Out of Necessity

Ford’s CEO Might Execute Lower-margin Vehicles to Boost Profits

$
0
0

Ford’s new CEO, Jim Hackett, has been milling around the company trying to get a sense of what the automaker needs to thrive in today’s car market. Conducting a summer-long assessment of the company’s current status and action points, Hackett is setting himself up with a greater understanding of where Ford stands in order to share […]

The post Ford’s CEO Might Execute Lower-margin Vehicles to Boost Profits appeared first on The Truth About Cars.

Hyundai Absconds With Another BMW Employee

$
0
0

Hyundai has snagged itself another high-profile BMW veteran. Last time it was Albert Biermann, dynamics wizard and former head of BMW’s M line. This time it’s Fayez Abdul Rahman, BMW’s former head of M Equipment, M sport packages, and M performance vehicles. Whereas Biermann is currently serving as Hyundai Group’s vice president in charge of performance and high-performance vehicle […]

The post Hyundai Absconds With Another BMW Employee appeared first on The Truth About Cars.

Ford’s Hackett: ‘Dumb Cars’ Will Be a Thing of the Past

$
0
0

“Ford’s future is not about giving up the car,” Jim Hackett, Ford chief executive officer, exclaimed at the Michigan CEO Summit in Detroit on Thursday. But he promises there will be “no dumb cars in the future.” The executive was not assuring attendees that Ford has no plans to revive the Mustang II, rather, he […]

The post Ford’s Hackett: ‘Dumb Cars’ Will Be a Thing of the Past appeared first on The Truth About Cars.

McLaren Confirms SUVs Aren’t for Supercar Manufacturers

$
0
0

Let’s take a moment to consider how ubiquitous sport utility vehicles and crossovers have become. They are, quite literally, everywhere, and reason for this is that they’ve morphed into a jack-of-all-trades type of automobile. The antiquated definition of SUV included words like “rugged” and “off-road.” But modern examples really only need to ride higher than […]

The post McLaren Confirms SUVs Aren’t for Supercar Manufacturers appeared first on The Truth About Cars.

Porsche’s Unbridled Excitement for EVs Continues to Swell

$
0
0

Porsche, the iconic performance nameplate diving ever deeper into luxury and electrification, once again finds itself incapable of withholding its excitement toward both. Company board member Detlev von Platen claims Porsche is seriously considering increasing the production capacity of its upcoming Mission E model beyond 20,000 annual units and electrifying the Macan crossover. According to von […]

The post Porsche’s Unbridled Excitement for EVs Continues to Swell appeared first on The Truth About Cars.

Eight Is Enough: Nissan Leans on Familiar Future Strategy for Growth

$
0
0

Automakers perpetually talk about the future. They have to. As manufacturers, their entire business model revolves around bringing newer, better, and more desirable products to the market. Over the past few years, that has meant championing electric and autonomous vehicles — regardless of whether their consumer base (or the technology) is ready or not. Nissan is […]

The post Eight Is Enough: Nissan Leans on Familiar Future Strategy for Growth appeared first on The Truth About Cars.


Jaguar F-Type Could Launch 2+2 Variant On Revised Platform

$
0
0

Jaguar is apparently considering bringing the XK out of retirement. Discontinued for the 2015 model year, the automaker didn’t see much reason to keep it around with the F-Type being such a success. Hanno Kirner, Jaguar Land Rover’s director of corporate strategy, now claims the time has come to commence work on a 2+2 F-Type. However, […]

The post Jaguar F-Type Could Launch 2+2 Variant On Revised Platform appeared first on The Truth About Cars.

Here’s Ford’s Plan to Replace All the Cars It’s Killing Off in North America

Genesis Still Two Years Away From Adding Much-needed Utility Vehicles to Lineup, Essentia Under Consideration

$
0
0

Despite producing comprehensively equipped and comfortable sedans with a nearly unbeatable price and warranty, Genesis Motors is in trouble. Sedans aren’t selling like they used to and the company doesn’t have anything else to offer customers right now. Its first utility model, the GV80, won’t appear on dealer lots until 2020. But, upon its arrival, the […]

The post Genesis Still Two Years Away From Adding Much-needed Utility Vehicles to Lineup, Essentia Under Consideration appeared first on The Truth About Cars.

Practicality Will Dictate Mitsubishi’s Foreseeable Future

$
0
0

Mitsubishi has quite the storied history, but for car lovers things don’t really kick off until the 1970s, when the company spun off Mitsubishi Motors from its Heavy Industries division. With help from Chrysler, the Japanese company managed a foothold in North America and started escalating volume. Before long, Mitsubishi was delivering economically minded vehicles to […]

The post Practicality Will Dictate Mitsubishi’s Foreseeable Future appeared first on The Truth About Cars.

Kia Says It’s Still Betting On Sedans

$
0
0

While Kia has managed to add a fair number of crossovers to its lineup, successfully catching up to modern consumer tastes, it hasn’t scarified sedans to make that happen. According to the manufacturer, this is because high-riding utility vehicles fail to match the driving experience of a ground-hugging sedan — something Korean automakers have a keen […]

The post Kia Says It’s Still Betting On Sedans appeared first on The Truth About Cars.

Viewing all 22 articles
Browse latest View live


Latest Images